5 FREE ways to drive traffic to your website from Pinterest
Discover ways to sell your cool merchandise on Pinterest
Looking for colors for your bridal party or wanting to find ideas for a new haircut? Where do most people go to find ideas and inspiration? Why Pinterest, of course. You head straight to Pinterest, along with 320 million other active monthly users. That's a great big huge audience just waiting to see your pins about the stuff that you sell. And guess what? There are 200 billion (yes with a B) pins on Pinterest. That’s a whole lot of content to peruse. I’ll admit it, I’ve been down the Pinterest rabbit hole many times. One pin leads to the next then leads to the next.
So, sure—Pinterest is great for inspiration, but what about using it to drive more people to your website? If you start researching social media marketing to sell products or talk to people in the know, you’ll hear all about Facebook and Instagram. Pinterest is often forgotten. Pinterest got rid of buyable pins a couple of years ago, but guess what? It’s still a GREAT place to have people discover your website. Your products on your website are only one click away on this social media platform. We are going to talk about some FREE ways to market through Pinterest, but remember—when you’re ready to throw some marketing dollars to Pinterest, it’s a lot cheaper to advertise there than on Facebook.
- Start a business account on Pinterest for FREE. If you haven’t done it already, switch your Pinterest account to a business account. You need to do this to create product rich pins and get analytics. You really need to know which pins bring the biggest audience and get you the most impressions. You will be able to look at the activity of every single pin and see which ones are getting clicks to your website. This information helps you create future pins, because you begin to understand what’s working for you. As a side note, let me tell you what product rich pins are—they are a type of organic pin that provides more context about a product by showing extra information directly within the pin. They are free and are available for anyone on Pinterest with a business account. Rich pins will include information like price, availability and where to buy.
- Target your ideal customers with the things they tend to search for on Pinterest. Know your target audience and curate pins that they would love and be interested in. Remember, Pinterest provides a search engine like Google but with really pretty pictures. if you’re trying to market your business, you should already know who your customers are. You should know what they are interested in and what they like to get them to notice your pins. So, save other peoples’ pins to create boards that will draw the right people who are going to want to buy products from your website. Make sure you’re not only creating product pins, and don’t just include your own pins. Don’t be afraid to save pins that might come from your competitors. Just pinning your products isn’t going to draw a large number of potential customers. Make your boards interesting. A good rule is the 80/20 rule. 80% of your pins on your boards will be content that your customers will be interested in, and 20% will be product pins so they can buy your stuff. That will be a great mix! As an example, if you sell women’s apparel, add boards and pins that women who love fashion will enjoy. Or if you sell art supplies, add pins that artists will be interested in such as ones that would provide them a lot of inspiration for new paintings.
- Add functionality to your website allowing people to pin your products and content. Include the ability to easily pin each of your products on your website. You can pin from your website and so can other people visiting your site. With one click, it’ll go straight to Pinterest and all you have to do is pick the board that you want to save it on. As a side note, make sure you set up your boards correctly. You want to make sure you’ve chosen the right category for each of your boards. It helps people find your boards more easily. Also use good keywords in the titles of your boards. Remember, Pinterest is driven by that little search bar. You want to use keywords that will drive people to your Pinterest boards and then to your website. If you need help adding Pinterest to your website, check out youtube for a video on how to do it. Working with a web designer? They will definitely be able to add that functionality for you.
Pins on Pinterest last forever! This is more of a point that I want to drive home and not necessarily a strategy to implement. The difference with Pinterest is that once you create a pin, it doesn't go away. It isn’t like Facebook or Instagram where your post has a shelf life of about 24 to 48 hours to get noticed. You will get engagements on Pinterest for potentially years. There’s REAL value in this. Marketing that brings you traffic for years to come is a beautiful thing. Before we get to the 5th way to drive traffic to your website through Pinterest, check out these leggings. Be a walking billboard for your website. These leggings are customizable with your website or your handle for Facebook or Instagram.
- Add content on your website. Don’t have it be JUST a catalogue of your products. Write articles or blogs that you can pin on Pinterest. Make sure it’s content that your target customer will be looking for. The link on the blog will take them to your website and then they will see your products. Write about what you’re an expert about or passionate about. Oh, and by the way, you can include a related product picture and link within your blog post. How’s that for creative? Need an example? Are you a really good golfer? Are you passionate about the game? Do you know a lot about golf? Is that also why you sell golf products online? So write a blog about the best golf courses you’ve played. And, oh by the way, include that funny golf t-shirt that you sell on your website right in the middle of your blog post. Embed it in the middle of your blog with a link straight to your website. It works, because other people who also love golf is your target customer and they are going to be the ones that will read a blog about golf.
So there you have it. 5 FREE things to do and what you should know for effective Pinterest marketing. And there’s so much more. This is just the tip of the iceberg. For more facts about Pinterest, check out my other blog posts.
What else? How do you market yourself on this social media platform? Inspire others with your ideas and stories in the comment section below! I would love to hear from you! And as always, if you like what you just read, please share on your social media. Just click on one of the buttons below!
Rachel Tibbits is the author of this blog. She is an artist, as well as an Artist Agent. She represents several talented artists and helps artists market their art~online and in person. She regularly displays her art at First Fridays, art festivals and different art events within her community. Interested in an Agent to kick start your art business? Contact her at firstname.lastname@example.org. Find out how you can get started with an Agent for free. You can also go to www.thedesigntank.com to see the cool artists she represents and the products and art that she sells.